Top Social Media Marketing Strategies
10 Ways To Enhance Your Social Media Marketing Strategies Social Media Marketing Strategies provide your brand with an incredible opportunity to connect with and build relationships with your ideal clients. There are not really any other marketing venues that can offer
The Unique Difficulties of Guerrilla Marketing
Why GueRrilla Marketing Can Be a Challenge Perhaps you’ve heard of some ingenious guerrilla marketing examples and the incredible results they yielded with little impact on the marketing overhead; but you’re not sure what guerrilla marketing ideas and tactics make t
Achieving Brand Awareness With Targeting
Which Targeting Strategy Is Best for Achieving Brand Awareness? Brand awareness is the familiarity and associative equity your brand builds with customers. At the most basic level achieving brand awareness means potential customers associate your branding with your comp
The Value of Strategic Brand Management
The Importance of Strategic Brand Management What is strategic brand management? In its simplest form, strategic brand management is all your customer-facing communications – written, audio, visual or otherwise – that communicate and track your brand’s unique iden
Brand Recognition: Definition and Examples
What Is Brand Recognition? So, why is brand recognition important? No business wants to get lost in the crowd. Standing out and being recognized from among your competitors is the best way to keep an edge, no matter what sector you are in. Brand recognition is the art o
Holiday Tips For Your Seasonal Influencer Marketing Campaigns!
Seasonal Influencer Marketing Ideas The holidays are the perfect window for intentional influencer marketing campaigns. People are stretching free time, wallets, and waistbands between Thanksgiving and Christmas, but with the holiday shopping season expanding, you will
Trendy Takeover! Influencer Marketing Industry Has Seen Exponential Growth. Is Your Business Capitalizing?
Influencer Marketing Trends and Analysis The influencer marketing scene has exploded over the past 6 years, growing from a global market size of $1.7 billion in 2016 to $16.4 billion in 2022. Influencer Marketing is not just another fad, but is becoming a staple o
Bringing Down Marketing Costs for Your Business
8 Ways to Reduce Your Marketing Budget Companies are investing in brand capital at an incredible rate – sales, marketing, and PR payrolls have doubled between 2005 – 2019. But we all know that throwing dollars at something doesn’t mean you will generate the result
Why Do Marketing Campaigns Fail?
What Causes Marketing Campaigns To Fail? One of the most effective tools in brand building and awareness is the marketing campaign. The concept is simple enough: this is a coordinated approach to market a specific brand and/or product to a specific audience through spec
Trust Building Strategies for Your Clients
Strategies for Building Consumer Trust in Your Brand Consumer trust is the confidence customers have in a company, brand, or product and is built and lost on a variety of factors ranging from integrity to popularity. This confidence is often built around different ideol