Achieving Brand Awareness With Targeting
Which Targeting Strategy Is Best for Achieving Brand Awareness? Brand awareness is the familiarity and associative equity your brand builds with customers. At the most basic level achieving brand awareness means potential customers associate your branding with your comp
The Value of Strategic Brand Management
The Importance of Strategic Brand Management What is strategic brand management? In its simplest form, strategic brand management is all your customer-facing communications – written, audio, visual or otherwise – that communicate and track your brand’s unique iden
Brand Recognition: Definition and Examples
What Is Brand Recognition? So, why is brand recognition important? No business wants to get lost in the crowd. Standing out and being recognized from among your competitors is the best way to keep an edge, no matter what sector you are in. Brand recognition is the art o