Seeing as Eossi Beauty is still a new brand, the approach for this project was to help create brand awareness and consistently generate UGC and creator content to repurpose for other marketing efforts including organic social media and paid social media advertising.
The roster included exclusively micro influencers, with size of the creators we went with averaged around 10k followers, to help create content and spread the word about Eossi Beauty, which would in turn drive sales and brand engagement.
Influencer Marketing Strategy
Influencer Marketing Management
PR Kits and Gifting
Fulfillment & Shipping