AirLab is a partner-based HIIT training boutique fitness studio coming to Miami, FL in 2022. With the goal to begin in Miami then expand beyond, our approach to the AirLab brand book was to create an asset that the client can use today, tomorrow, and five years ahead.

We developed a 77 page brand book, including several logo variations and other elements of visual identity, fonts, color palette and gradient scheme, mock ad campaigns, merchandise, and social posts. Each element of the brand plays on the element of air, mountains, peaks, elevation, and altitude, because AirLab’s unique value proposition is that the class happens at 10,000ft altitude, right in downtown Miami, using a hyperbolic chamber.

Thank you, AirLab, for trusting us to build your brand.